Apple has gotten too predictable. Can its next CEO bring back the element of surprise?
Wall Street is hoping that John Ternus will shift Apple’s AI strategy by spending more, pursuing larger mergers and doubling down on innovation.
Finance & markets
Tuesday, 15 September 2026
Independent coverage of global markets, trade and finance
Finance & markets
Apple has gotten too predictable. Can its next CEO bring back the element of surprise?
Wall Street is hoping that John Ternus will shift Apple’s AI strategy by spending more, pursuing larger mergers and doubling down on innovation.