Livestream shopping is gaining steam in the U.S., thanks to apps like TikTok and Whatnot
Whatnot and TikTok are tapping into its potential livestream shopping in the U.S. after a decade of massive success in China.
Finance & markets
Livestream shopping is gaining steam in the U.S., thanks to apps like TikTok and Whatnot
National Trade News policy desk (2026-09-01): Whatnot and TikTok are tapping into its potential livestream shopping in the U.S. after a decade of massive success in China. Primary source: original at CNBC Top News (cnbc.com).