Livestream shopping is gaining steam in the U.S., thanks to apps like TikTok and Whatnot
Whatnot and TikTok are tapping into its potential livestream shopping in the U.S. after a decade of massive success in China.
Finance & markets
Monday, 14 September 2026
Independent coverage of global markets, trade and finance
Finance & markets
Livestream shopping is gaining steam in the U.S., thanks to apps like TikTok and Whatnot
Whatnot and TikTok are tapping into its potential livestream shopping in the U.S. after a decade of massive success in China.