McDonald's AI ‘Pricing Engine’ Gauges What Customers Will Pay for a Big Mac: Report
Machine-learning models set an 'optimal price' per item per restaurant, and have widened the gap between branches two miles apart.
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Wednesday, 30 September 2026
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McDonald's AI ‘Pricing Engine’ Gauges What Customers Will Pay for a Big Mac: Report
Machine-learning models set an 'optimal price' per item per restaurant, and have widened the gap between branches two miles apart.