Exclusive: Of 224 branded infant foods and snacks, more than half are in breach of guidelines brought in a year ago

Almost a quarter of popular branded baby foods sold in UK supermarkets still contain excessive amounts of sugar, a year after the government introduced voluntary industry guidelines.

In August 2025 the government gave baby food manufacturers 18 months to reduce the sugar and salt content of their products, stop marketing snacks to infants under 12 months and address misleading and inaccurate labelling that makes some infant foods appear healthier than they actually are.